Posted by Danni Le Toullec on September 9, 2011
Smirnoff hosted an intimate event for Sydney's media and bloggers in a secret location in Darlinghurst tonight. The evening was to announce Australia's swap country for the Smirnoff Nightlife Exchange Project 2011.
Following last years' eve of Brazilian themed festivities, this year Australia will be treated to a taste of Italy for one night of cultural swapsies. Junior Jack & Kid Créme and Alex Gaudino will be flown in to headline the event, while Nervo and Bang Gang Deejay’s will fly over to Italy to rep the Australian music scene.
The event is part of Smirnoff's ongoing global social experiment, which provides people all around the world with an opportunity to see how their foreign counterparts get down and dirty. Fourteen countries across the globe - including Argentina, Australia, Brazil, Canada, Germany, Great Britain, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela - exchange their local nightlife for one evening of debauchery on 12 November 2011. More...
Posted by Danni Le Toullec on November 30, 2010
Last Saturday night, Smirnoff Nightlife Exchange Project brought the vivacious culture of Brazil to Sydney's doorstep. The event was part of a massive social experiment from Smirnoff, which gave people all around the world the opportunity to see how their foreign counterparts get down and dirty. Fourteen countries across the globe - including Argentina, Australia, Brazil, Canada, Germany, Great Britain, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela - exchanged their local nightlife for one evening of debauchery.
The vibrant culture of Brazilian Carnivale transformed Sydney's Metro Theatre with bright feathers, pounding drums, sculpted bodies and delicious cocktails. Street signs showed us the way to Rio de Janeiro and Salvador. Fresh Caprioskas with guava, Batidas and Brazilian Mules were on offer along with Smirnoff's new ginger beer/vodka concoction called Mule and the standard Smirnoff Double Black and Ice.
DJ Anna Lunoe warmed up the crowd with a flawless mix of funked up Bossa nova and Baile Funk that was perfect for dancing around with one of the many brightly coloured feathers that decorated the tables. The headliners for the night, Bonde do Rolê, were so full of energy it was hard not to get wrapped up in the excitement. At one point the lead singer jumped into the crowd, bare-chested wearing only a cape, to lead a massive conga line. The four-piece put on a great performance with their newly recruited female singers, including a New Zealand lass who was found via a hit MTV reality show in Brazil. More...