Posted by Danni Le Toullec on September 9, 2011
Smirnoff hosted an intimate event for Sydney's media and bloggers in a secret location in Darlinghurst tonight. The evening was to announce Australia's swap country for the Smirnoff Nightlife Exchange Project 2011.
Following last years' eve of Brazilian themed festivities, this year Australia will be treated to a taste of Italy for one night of cultural swapsies. Junior Jack & Kid Créme and Alex Gaudino will be flown in to headline the event, while Nervo and Bang Gang Deejay’s will fly over to Italy to rep the Australian music scene.
The event is part of Smirnoff's ongoing global social experiment, which provides people all around the world with an opportunity to see how their foreign counterparts get down and dirty. Fourteen countries across the globe - including Argentina, Australia, Brazil, Canada, Germany, Great Britain, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela - exchange their local nightlife for one evening of debauchery on 12 November 2011. More...
smirnoff, eau de vie, behind bars, max greco, smirnoff nightlife exchange project
Posted by kluster on November 16, 2010
As you are probably all well aware, Smirnoff recently launched its newest foray into international events, the Nightlife Exchange Program. The "one of kind global experience" sees creatives from 14 countries putting together crates containing cream-of-the-crop aspects of their city's nightlife. The countries then send them abroad to party start.
Australia was hooked up with a crate from Brazil, compiled by MTV VJ, Leo Madeira. If our experiences in party paradise are anything to go by, we reckon there is going to be some serious fun fodder in that bad boy.
We're offering three lucky Kluster subscribers the chance to win a double pass to the Sydney event on 27th November.
To be in the running follow the instructions below.
To enter simply email info@kluster.com.au with the subject: I love the nightlife
Closes: 4pm, Friday 19th November, 2010 (that's this Friday, folks).
Before you get to entering, we've been informed by organisers there are a few small catches: You have to be over 18. Sorry kids! And, you have to live in Sydney or be willing to get yourself here and house yourself. Flights and accommodation are not included. Sorry struggling artists!
smirnoff, nightlife exhange program