Posted by kluster on March 22, 2010
Its that time of the year again, when all of Sydney's inky-fingered hipsters and design aficionados descend on the convention centre for Semi-Permanent. The two-day programme of inspirational speakers that come from all areas of the creative arts.
The conference started with a presentation from the founder of frankie magazine - Louise Bannister. She explained how the mainstream publishing backing simply gave them the freedom to think big and take chances; summarising the secret of the success in a very simple mantra - 'follow your gut and listen to your readers'. frankie photographer Natasha Cantwell then revealed that the ideology behind their photo shoots is to ignore all the usual tricks of fashion photography which make the model feel more comfortable in front of that camera, in fact, she said, frankie's visual identity has been built around that awkward and undoubtabley more natural feel.More...
semi-permanent, frankie magazine, travis millard, mel kabel, craig schuftan, glue society, ashley gilbertson