Posted by kluster on May 4, 2010
Not everyone in Sydney is media or industry enough to score an invite to Rosemount Australian Fashion Week. We’re sure there are plenty more who are not media or industry enough to care. For those who fall into the former category – and even some of those, like us, who will be in attendance at a range of shows at the OPT and beyond this week – there is Frock Stars.
The brainchild of both the Powerhouse Museum and the company behind RAFW, IMG Fashion Frock Stars gives visitors insight into Australia’s premier annual fashion event, in a behind-the-scenes kind of way. From the role of the designer, in this case Nicola Finetti to the show stylist, New Zealand born Kelvin Harries and the producer, Lara Inc.
There is a recreated, interactive backstage area completed with model-assigned racks. Guests can also wonder through and inspect Nicola Finetti’s onsite studio, complete with sketches and inspiration sources, or sit outside the studio and design their own mini garment. Complete with ready-to-snip fabric. We got lost in that particular activity for longer than we care to admit.
For the more curious/obsessed visitor, there is a strong representation of RAFW’s glitzy history. Like, did you know that Australian Fashion Week is only 10 years younger than London? Well, you do now.